-
Grades 9-12
-
Learn what it means to be an entrepreneur by identifying target markets, analyzing competitive advantages, and developing a business plan and strategy. Finish by pitching the business plan in an in-class Business Pitch Competition.
-
In class or online
-
Provided resources: Classroom presentation, interactive digital resources, and activity resources (physical kit included for in-class delivery)
-
Instructional time: 2-6 hours
-
Curriculum Match: Math, English, Career Education
JA’s Be Entrepreneurial inspires students to explore entrepreneurship and imagine launching a business venture while still in school.
Through this interactive program, students identify target markets, analyze competitive advantages, and develop a business plan and strategy, gaining an understanding of the planning, problem-solving, and innovation involved in building a business.
At the end of the program, students put their learning into action through an in-class Business Pitch Competition. Working alone or in small groups, students prepare and deliver a short pitch on their business idea. JABC provides everything educators need to run the Business Pitch Competition as the final, summative piece of the program.
The journey doesn’t stop there! Students can take their business plan even further through Discover Your Pitch, where they utilize the skills they built in Be Entrepreneurial to pitch to a panel of top B.C. business leaders for a chance to win cash prizes.
Like other JA programs, Be Entrepreneurial is student-centered and skills-focused. Students who complete the program are also eligible for JABC and JA Canada awards and scholarships.
Key Outcomes
- Brainstorm the viability of business ideas from real-world scenarios
- Identify methods to increase a business’ competitive advantage
- Describe the target market for a potential business idea
- Outline details needed to start building a business plan
- Prepare and deliver a pitch on their business idea