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Grades 9-12
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Learn what it means to be an entrepreneur by identifying target markets, analyzing competitive advantages, and developing a business plan and strategy.
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In class or online
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Provided resources: Classroom presentation, interactive digital resources, and activity resources (physical kit included for in-class delivery)
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Instructional time: 2-6 hours
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Curriculum Match: Math, English, Career Education
Students: take your business and presentation skills to the next level with Discover Your Pitch!
Students who complete Be Entrepreneurial may be eligible to participate in Discovery Foundation’s Discover Your Pitch (DYP).
DYP is an exclusive investor pitch competition for B.C. high school students who have completed a JA entrepreneurship program.
Teams pitch their business ideas to a panel of top B.C. business leaders for a chance to win cash prizes.
JA’s Be Entrepreneurial inspires students to explore entrepreneurship and imagine launching a business venture while still in school.
Through this interactive program, students explore entrepreneurial concepts by identifying target markets, analyzing competitive advantages, and developing a business plan and strategy. Students gain an understanding of the planning, problem-solving, and innovation involved in building a business.
Students explore entrepreneurial thinking, evaluate business opportunities, identify target markets, and begin developing the foundational elements of a business plan.
Like other JA programs, Be Entrepreneurial is student-centred and skills-focused. Students who complete this program are eligible for JABC and JA Canada awards and scholarships and Discover Your Pitch.
Key Outcomes
- Brainstorm the viability of business ideas from real-world scenarios
- Identify methods to increase a business’ competitive advantage
- Describe the target market for a potential business idea
- Outline details needed to start building a business plan
