The 7th annual Discovery Foundation’s Discover your Pitch finale took place on May 29, 2025, bringing together over 85 guests—including JABC volunteers, educators, donors, and partners. Presented by JABC, this exclusive investor pitch competition offers B.C. high school students a unique opportunity to present their business ideas for a chance to win cash prizes.
Seven student teams pitched live to a panel of seasoned business leaders at KPMG’s downtown Vancouver office. Parents, mentors, JA volunteers, JABC staff, and partners filled the room to support the students and witness their creativity and entrepreneurial spirit firsthand. With such impressive pitches, the judges had a tough decision to make.
Here are the final results:
1st place ($3,000) and Fan Favourite ($500): Muchiiko
Presenter: Mali McGinnis | Grade 9, Victoria
Student description: Muchiiko is a B.C.-based shop offering original artwork and handcrafted fidget toys. Best known for the “Pick’n Popper,” a 3-in-1 sensory toy, Muchiiko blends creativity with calm and focus. Each piece is designed to spark joy, relieve stress, and encourage mindful play.
2nd place ($1,500) Seedlet
Presenters: Bennett Chiu and Saliha Shajani | Grade 12, North Vancouver
Student description: Seedlet is revolutionizing agriculture through microbiome engineering to sustainably boost crop yield, growth, and resilience. By using custom bacterial strains, Seedlet enhances nitrogen uptake, phosphate availability, and resistance to drought and pests. The result: tailored living soils that reduce synthetic inputs, lower costs, and support healthier ecosystems.
3rd place ($500) Paws and Pulse
Presenters: Bella Zhao, Grade 11, Sienna Geissler, Grade 11, Ava Chester, Grade 12, | Vancouver
Student description: Paws and Pulse is a handmade, authentic jewelry company that creates customizable bracelets that are not only stylish but also carry meaning and a story behind each one
Thank you to our judging panel:
Thank you to our partners:
About Discover Your Pitch:
Discovery Foundation’s Discover Your Pitch, presented by JABC, is an exclusive investor pitch competition for B.C. high school students in grades 9-12. Students have the exciting opportunity to participate in valuable workshops and practice sessions, taking their business knowledge and presentation skills to the next level. The culminating event sees the top teams pitch their business ideas live to a panel of esteemed business leaders for a chance to win cash prizes. Learn more at jabc.org/dyp.